12th Meeting

Group Discussion & Decision

·         Discussed with the rest of the group what had been discussed during the mentor's meeting, to keep them updated. 

• Discussed the next step in the business plan
• Discussed the roles and what each individual need to do.
  
  
• Claire is responsible for:
• Sourcing appliances
• Sourcing what can generate electricity during service
• Sourcing cost of electricity
• Create another questionnaire
• Source permits and hygiene (Sanita)
  
  
• Matthew is responsible for:
• Marketing (Advertisements)
• Graphical design
• Designing a menu
• Finding a property
  
  
• Edera is responsible for:
• Finding direct and indirect competitors
• Unique selling proposition
• Promotions
  
  
• Rachel is responsible for:
• Market research
• Obtaining and application of permits 
• Searching for a property for storage of food and sheltering for the bus
  
• Martha is responsible for:
• Market research
• Obtaining and application of permits 
• Searching for a property for storage of food and sheltering for the bus
• Gather everyone's information in the document

• Lucianne is responsible for:
• SWOT analysis
• Sourcing the costing of the bus
• Sourcing a quote for insurance
• Licenses needed and employment of a driver
• Costings and risks were mentioned and brainstormed

Reflection

When splitting the work and ask my team to get the work done by the week after (due to having a short time and a lot of work), some take it easy and get it it done at the last minute or they won't send me the work at all. I lead and update my team with anything at anytime, but when coming to deal with a deadline they won't compromise along. This creates a conflict to the ones that get done the work and then they wouldn't be able to work on any other task since they need to wait for the other's results or response.

11th Meeting

Group Discussion & Decision

·         Met our mentor (Mr Martin Pirotta) for the first time.

• Discussed the idea with the mentor.
• Discussed advertisements.
• Where to advertise?
• Consider more options than just Facebook...
• Discussed permits that we need to know such as parking permits, etc.
• Licences needed: Driving licence, food handling...
• Packaging should be presentable and sourcing of materials needs to be done.
• Ideally, packaging materials should be eco-friendly.
• Determine and design a menu. 
• Safety needs to be considered.
• Safe material for the bus windows
• Demographics
• Expenses:
• Employment of driver (this may be temporary till one of us obtain the licence), the driver is preferably a sub-contractor to avoid taxes. 
• Bus
• Equipment
• Fridges
• Displays
• Bus Alterations
• Insurance
• Renting or buying a garage for storing food and sheltering the bus.Or it can be owned as a partnership with the garage owner. (sharing profit)
• Electricity
• Ingredients
• Specify target audience
• Why would you target tourists only?
• You may have a limit amount of servings a day (ex. 200)
• Specify locations of  selling points
• Obtain permits
• Check if its viable and realistic
• Determine days and times of operation
• Loans
• Create another questionnaire and target tourists as well. (share some of them in person) It needs to be more detailed.
• 4 important documents
• Profit and loss
• Balance Sheet
• Cash flow
• Break even
• Overdraft
• Create 2 SWOT analysis
• 1 about the product
• 1 about the market

Reflection

The day for the first meeting I couldn't attend. Yet, I have been notified with the things that were discussed at the meeting.

10th Meeting

Group Discussion & Decision

- Discussed further the few ideas and minimised it into two options.

- Evaluated the two different ideas which were: a food truck that sells Maltese food in a traditional Maltese bus and a Self-service cafeteria inside a bus. 

The evaluation was done on a piece of paper and evaluated each idea's Pros and Cons.

Food Truck idea

Pros: 

  - More interior space

  - More sales

  - Branding

  - Quick service

  - More variation of products

  - A wider range of customers

  - No need for accessibility

Cons:

  - No user experience within the bus.

  - Many other food trucks exist

  - May have variations of aesthetics

Self-Service Cafeteria

Pros:

  - Internal experience of the bus

  - Touristic target audience

  - Customers can be sheltered from rain

Cons:

  - Not accessible to wheelchair users

  - Limited internal space

  - Limited range of products

After this evaluation, we've noticed that a food truck is an ideal solution since there are more advantages rather than a self- service cafeteria.

Discussed and brainstormed names for the brand.

After the discussion of the two ideas, as a group we decided to continue working on the first idea on having a food truck.

We began the branding by mentioning different titles for this idea. The titles were:

-Tal-Linja Jaqbillek

-Vrum Vrum

-Dawra ghal-ikel

-Iz- Zaquqa

-Passigieri ghal-ikel

-Xarabank minghajr bank

 -Kcina

-Tax- xufier

-Il-Kcina Tax-Xufier 

Reflection

Today we needed to decide and conclude some decisions we were concerned about last week. So what we did is listed a list of pros and cons regarding each concerned decision we had and concluded by picking the idea that had the most positive pros.

I agreed on having the Food Truck Idea as it had the most advantages in the market.