-
Discussed further the few ideas and minimised it into two options.
- Evaluated the two different ideas which were: a food truck that
sells Maltese food in a traditional Maltese bus and a Self-service cafeteria
inside a bus.
The evaluation was done on a piece of paper and evaluated each
idea's Pros and Cons.
Food Truck idea
Pros:
- More interior space
- More sales
- Branding
- Quick service
- More variation of products
- A wider range of customers
- No need for accessibility
Cons:
- No user experience within the bus.
- Many other food trucks exist
- May have variations of aesthetics
Self-Service Cafeteria
Pros:
- Internal experience of the bus
- Touristic target audience
- Customers can be sheltered from rain
Cons:
- Not accessible to
wheelchair users
- Limited internal space
- Limited range of products
After this evaluation, we've noticed that a food truck is an
ideal solution since there are more advantages rather than a self-
service cafeteria.
Discussed and brainstormed names for the brand.
After the discussion of the two ideas, as a group we decided to continue working on the first idea on having a food truck.
We began the branding by mentioning different titles for this idea. The titles were:
-Tal-Linja Jaqbillek
-Vrum Vrum
-Dawra ghal-ikel
-Iz- Zaquqa
-Passigieri ghal-ikel
-Xarabank minghajr bank
-Kcina
-Tax- xufier
-Il-Kcina Tax-Xufier
Reflection
Today we needed to decide and conclude some decisions we were concerned about last week. So what we did is listed a list of pros and cons regarding each concerned decision we had and concluded by picking the idea that had the most positive pros.
I agreed on having the Food Truck Idea as it had the most advantages in the market.
No comments:
Post a Comment